PODCAST
MARKETING,
SIMPLIFIED.
YOU PODCAST, WE PROMOTE
You deliver a finished episode, and we take it from there! Utilizing your content, Waveform cultivates a comprehensive, video-centric marketing strategy across all your social media channels. From website development to daily TikToks, we’ve got you covered with no extra leg work on your end.
ABOUT WAVEFORM
We’re Sadie and Steph, two Gen-Z digital marketing experts and full-time students at the University of Pennsylvania and Northwestern University. We’ve created Waveform Social to optimize every podcast episode you record for maximum impact and impressions across various channels—without any extra work for you! Our strategy centers on short-form videos, including TikToks, Instagram Reels, YouTube Shorts, and Pinterest Idea Pins. We’re here to set your podcast apart from the 2.4 million other shows to choose from (really, there are that many out there)!
01. DIGITAL MARKETING
Skyrocket your downloads with a marketing strategy that covers all the bases. Our services include an email newsletter, weekly YouTube videos, a daily Instagram, TikTok, Pinterest, and YouTube Shorts presence, SEO-optimized episode blog posts, and weekly graphics detailing your latest episode!
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7 video clips (<60 seconds each) per episode posted on Instagram Reels, TikTok, Pinterest, & YouTube Shorts
Caption copywriting writing and hashtag strategy tailored for Instagram, TikTok, Pinterest, & YouTube
Instagram graphic creation (episode feed post, story series, reel covers, & highlight covers for weekly episodes)
A monthly content report detailing performance on Instagram, TikTok, Pinterest, & YouTube
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Posts include show notes, mentioned links, an embedded podcast player, an embedded YouTube video, and the episode transcription
Posts are maximized for SEO performance
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Your podcast, in newsletter form! Let your email audience know about your recent episode(s) with branded newsletters!
Emails include embedded video, links to listen, mentioned products, and recent podcast reviews
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Your full podcast episode in video form
Posted weekly to YouTube with branded thumbnails, captions, and channel art
02. SOCIAL MEDIA
The social media management package you’ve been searching for. This package includes daily Instagram Reels, TikToks, Pinterest Idea Pins, and YouTube Shorts uploads and weekly graphics highlighting each episode.
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7 video clips (<60 seconds each) per episode posted on Instagram Reels
Caption copywriting writing and hashtag strategy tailored for Instagram
Instagram graphic creation (episode feed post/story series/reel cover/highlight covers for weekly episodes)
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7 video clips (<60 seconds each) per episode posted on TikTok
Caption copywriting writing and hashtag strategy tailored for TikTok
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7 video clips (<60 seconds each) per episode posted on YouTube Shorts
Caption copywriting writing tailored for YouTube
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7 video clips (<60 seconds each) per episode posted on Pinterest as Idea Pins
Caption copywriting writing, hashtag strategy, and tags tailored for Pinterest
03. WEB DESIGN
Optimize your podcast’s SEO strategy with a dedicated podcast website. Available to integrate onto a current site or launch with a new domain.
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Fully branded landing page highlighting your show
Featured sections include about the host(s), where to listen, top 5 episodes, featured reviews, and recent episodes
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Creation of episode blog post templates that include show notes, mentioned links, embedded podcast player, embedded YouTube video, and episode transcription
Content checklist for upcoming episodes to maintain your podcast website and episode blog posts on a weekly basis
Optional add-on: blog post creation for full podcast episode catalog
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1-week turnaround. All website copy and photos must be sent prior to 1-week window.
1 round of revisions included
Optional add-on: additional revisions
